Major trends in the development of the marketing information system

被引：0
|
作者：
Cetina, Iuliana [1 ]
Mihail, Nora [1 ]
Orzan, Gheorghe [1 ]
机构：
[1] Acad Econ Studies, Bucharest, Romania
来源：
ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH | 2008年 / 42卷 / 1-2期
关键词：
marketing information system; internal and external environment; informational data flows;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The development of a modern marketing information system using the systems of the unique data bases offers the possibility of stocking and using of an incredible volume of marketing information of numerical nature, text, graphic, sounds, voice and video images, simple and easy to access through automatic procedures delivered by the host systems of data bases administration (SGBD), locally or at distance.
引用
收藏
页码：143 / 154
页数：12
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