INFLUENCES OF ADOLESCENTS ON FAMILY PURCHASING BEHAVIOR: PERCEPTIONS OF ADOLESCENTS AND PARENTS

被引：6
|
作者：
Sener, Arzu [1 ]
机构：
[1] Hacettepe Univ, Dept Family & Consumer Sci, TR-06800 Ankara, Turkey
来源：
SOCIAL BEHAVIOR AND PERSONALITY | 2011年 / 39卷 / 06期
关键词：
adolescent influence; family purchasing; consumer behavior; DECISION-MAKING;
D O I：
10.2224/sbp.2011.39.6.747
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
The perceptions of family members regarding the purchase influence of adolescents were examined. The results of this Turkish study indicate that the influence of adolescents, especially on the purchase of items intended for their own use, is significant. It was found that the influence of male adolescents on purchases was perceived to be stronger than the influence of females. Although the influence of adolescents in suggesting a brand while shopping with parents for a product for family use was considered to be strong, their influence on suggesting a price and products was considered to be weak.
引用
收藏
页码：747 / 754
页数：8
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