Integration of Professional Certifications with Information Systems Business Analytics Track Curriculum

In this study, we showcase a design of an undergraduate Business Analytics track that integrates professional certifications from Amazon Web Services, Google, SAS, and Salesforce with core Business Analytics courses in an Information Systems undergraduate degree program. Certifications provide an excellent way for students to attain practical, experiential, and demonstrable skills which increasingly more employers look for in job candidates' portfolios. In close collaboration with industry partners, curriculum designers and faculty in institutions of higher learning can leverage high quality hands-on training materials provided by the certification vendors and align it with the core academic course content. Excellent teaching by the faculty combined with industry-relevant practical certification training is the recipe for a successful career building for Information Systems students.