THE RELATIONSHIP AMONG CULTURAL VALUES, EMOTIONAL INTELLIGENCE AND JOB OUTCOMES

Changing customer needs, desires, and demands, emerging technologies, and intense competition among firms compel them to employ emotionally intelligent labour force from different cultural backgrounds and orientations to satisfy their customers, and stakeholders and become more competitive in their marketplace. In this respect, researchers on the notion of intelligence from cultural-psychology perspective have paid increasing attention to the interrelationship among cultural values, emotional intelligence and work-life outcomes. But still, the literature on emotional intelligence lacks both theoretical and empirical understanding of the process on how cultural values affects emotional intelligence variables. In a sense, there is a need that the effect of cultural values on emotional intelligence has been identified in the literature as an area which should be addressed. By studying 354 employees from multinational firms, we tested the process on how cultural values affects emotional intelligence variables. We also showed the emotional intelligence variables job outcomes relationship. Finally, the managerial and theoretical implications of the study have been provided. (C) 2019 Published by Future Academy www.FutureAcademy.org.uk