Web2.0, User Generated Contents, Mobile App and China Travel Company Marketing Positioning Along Consumer Consumption Process-A Case Study from China

被引：0

作者：

Ma, A. P. ^{[1
]}

Kou, S. N. ^{[2
]}

Bai, L. ^{[3
]}

Sun, J. R. ^{[1
]}

Yue, H. J. ^{[1
]}

机构：

[1] Beijing Int Studies Univ, Beijing, Peoples R China

[2] Beijing Mafengwo Technol Co, Beijing, Peoples R China

[3] Nottingham Trent Univ, Nottingham, England

来源：

PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE, EDUCATION MANAGEMENT AND SPORTS EDUCATION | 2015年 / 39卷

关键词：

Web2.0; User Generated Contents; mobile App; China travel company; consumer consumption process; market positioning; a case study from China;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

By discussion the consumption processes of travelers in China, the paper analyses the related products and services offered by different online travel companies in China. Along each stages of traveler product consumption chain, a variety companies on line focusing on different needs such as searching information, sharing information already has its unique logo in consumer mind. The discussion further analyses Mafengwo online travel company as a case study.

引用

页码：948 / 949

页数：2