CONTENT ANALYSIS OF PROJECTED DESTINATION IMAGE ONLINE

被引：0
|
作者：
Vicol, Oana Catalina [1 ]
Spiridon, Sinziana [1 ]
机构：
[1] Alexandru Ioan Cuza Univ, Iasi, Romania
来源：
PROCEEDINGS OF THE IVTH INTERNATIONAL CONFERENCE ON GLOBALIZATION AND HIGHER EDUCATION IN ECONOMICS AND BUSINESS ADMINISTRATION - GEBA 2010 | 2011年
关键词：
online destination image; content analysis;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The purpose of this study is to analyze the way a destination image is projected in online environment (touristic websites). We use a case study on Romania image as a tourist destination. The chosen methodology is content analysis which includes text analysis in order to identify specific elements for Romania as projected destination image.
引用
收藏
页码：167 / 170
页数：4
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