COST AND BENEFITS OF WEBSHOP IMPLEMENTATION FOR SMEs IN FIRST THREE YEARS

Modern business is almost impossible to imagine without of presence on Internet and some form of e-business or e-commerce. Modern sales promote and large companies have already developed a web shops or web stores and have used a large portion of e-business / e-commerce. Small and medium-sized businesses still in large manner base their business model on physical stores and there are still in the phase of introducing modern technologies. Most of today's SMEs have a websites and a smaller part of them own a web shop as a separate sales channel. Some of them have based their business model entirely on web shop but large part of older "brick-and-mortar" stores still introducing the new ways of business. This research examines what are the typical costs and benefits of introducing web shop and what kind of costs and benefits would be needed to expect in first three years from implementation of web shop in small and medium-sized enterprises.