QUALITY AS ELEMENT OF ENTERPRISES COMPETITIVENESS

Nowadays quality has a special place. That can be explained by incurred fierce competition in the global market.as well as through public awareness of the quality and widely available information about that. Today, the consumer has remained picky and demanding. At the beginning the focus was only on products. The quality of products meant conformity consumer requirements. The competitiveness of enterprises mainly originates from quality competitiveness. Quality is an important aspect that promotes competitiveness. Actuality of the topic determined to the fact that quality - one of the important factors that can gives capabilities of the a new product development and to conquer new markets. The aim of the study, based on theoretical knowledge, to explore the quality as the competitiveness's elements what can affect the success of the enterprise, to draw conclusions and make proposals. There are used the following methods: monographic and analytical research methods. The following tasks: 1) to analyze the quality meaning and the evolution of quality; 2) to develop the model of quality concept; 3) to identify the basic elements of the company's competitive advantage the realization in the market; 4) to give the model by companies a competitive advantage in building and implementation in the market; 5) to summarize conclusions and recommendations. Results show that in today's it is not enough just to analyze the progress made in quality field. Very important to analyze the competitive situation in the industry. Enterprises, who focused to consumers need to analyze and comply competition at the market. Exactly the enterprises different skills are a competitive advantage. Without different skills the enterprises can lose competitive advantage and the contrary due to their different skills the enterprises can create a competitive advantage.