Human potential as a factor of dynamic and competitive development of the regional economy

Modern transformation processes occurring in the conditions of deep technological shifts put forward qualitatively new requirements for the formation and development of human potential, its dynamic integration into developing systemic formations without losing their identity, with the transfer of their own developmental impulses and the receipt of counter-impulses of development. The role and importance of the human factor increases many times in post-industrial countries, where the aggregate intelligence of the nation becomes the determining factor for progress. A study of the state of human development in the Krasnodar Territory indicates the need to form competitive advantages of this potential, the available reserves of its development, but also the deterioration of the macroenvironment, which creates problems with the building up of this potential and with the state of public health. In the study, the authors focus on the need to increase the scale of state support for health care and education institutions in the region, generating human factor development at a qualitatively new level. The article describes the principles of enhancing the formation and development of human potential in the region, as well as proposed means of enhancing attention to human capital by the regional authorities, a request for the formation of new competencies of the human factor and the intensive development of intellectual capital corresponding to new technologies, their products and relevant organizational mechanisms by business structures and society. The authors of the article proposed a number of fundamental tools for initiating the demand for human capital at the regional level through the development of a complex of regional projects in which this capital will be in demand.