Research on Undergraduate Graduation Design Reform of Marketing and Its Practice

被引：0
|
作者：
Wu Yuping [1 ]
机构：
[1] Henan Polytech Univ PPChina, Sch Econ & Management, Kaifeng 454000, Peoples R China
来源：
PROCEEDINGS OF THE FOURTH INTERNATIONAL SYMPOSIUM ON EDUCATION MANAGEMENT AND KNOWLEDGE INNOVATION ENGINEERING, VOLS 1 AND 2 | 2011年
关键词：
Marketing; Graduation design; Innovative talent;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
Graduation design is an important teaching link in undergraduate education. Through analyzing the problems in marketing undergraduate course graduation design and according to the author's experience of guiding the graduation design for many years, an undergraduate graduation design reform model of marketing based on the innovative talent training in order to adapt to the society's demands for marketing innovative talents.
引用
收藏
页码：771 / 775
页数：5
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