ROLE OF MANAGEMENT FOR SUCCESSFUL ECONOMIC CRISIS HANDLING

被引:0
|
作者
Costa Arranz, Santiago [1 ]
Danalache, Florin [2 ]
Fleaca, Bogdan [2 ]
Negoita, Octavian Ion [2 ]
机构
[1] Univ Barcelona, Barcelona, Spain
[2] Univ Politehn Bucuresti, Bucharest, Romania
关键词
economic crisis; new social mindset; crisis communications; crisis team; process and culture; technologies and tools; key metrics;
D O I
暂无
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
The aim of this paper is to introduce the special issue on "Role of Management for successful crisis handling. The paper discuses some solid tips for getting your organization in position to handle crises: Understand your organization, create a new mindset in your organization, Know your consumers, Form a crisis team, Roll out a crisis communications plan. There are some considerations about the relationships between human resource management and entrepreneurship from different points of view, approaches and employing different empirical contexts for managing different types of crisis. The papers highlight different answers to key questions: how would we respond if a vocal customer complaint suddenly went viral? How would we respond to a brand jacking attack? How to create a mindset characterized by transparency, accountability, employee empowerment, and planned spontaneity? How listen to conversations unfolding on the social web about your brand, and respond/employ proactive social support? How draw up a social team charter to clarify roles and responsibilities and create an internal collaboration space for this team? How to develop a plan covering three areas process and culture (what / who needs to change), technologies and tools (what to use to get there), and key metrics (what to track).
引用
收藏
页码:433 / 442
页数:10
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