Research on the Interactivity of the New Outdoor Media Advertising for the Bus Station

With a richer lifestyle, the consumers' attention are gradually paid into interactive and innovative, and traditional form of a single medium is already difficult to meet the psychological needs of consumers. However, most of domestic bus stop advertising is static, missing the interactive with audience, and seldom open a discussion from the view of design for new outdoor media advertising interactive. Therefore, this article combed the definition, the background, the characteristic and the advantages of interactivity of the new media advertising from the view of design study, which provided an important supplement for the design theory of the bus station advertising.