Social Capital Factors Fostering the Sustainable Competitiveness of Enterprises

The study aimed to determine the factors of social capital (SC) of enterprises that can have a significant impact on achieving sustainable competitiveness. In this regard, the study tested the SEM-analysis method for evaluating hypotheses regarding the influence of factors of relational, cognitive and structural social capital of enterprises on financial and non-financial indicators of competitiveness. Empirical data for the study were obtained on the basis of a sociological survey conducted by the authors of managers and owners of enterprises in Ukraine from December 2020 to March 2021. The obtained results and modelled relationships of factors confirmed the significant influence of factors of social capital of enterprises on competitiveness. At the same time, the results revealed the most essential influence of efforts to develop strategic partnerships with suppliers (as part of structural SC), efforts to form a positive image of the enterprise and satisfaction with horizontal relationships (as part of relational SC), general satisfaction with the psychological climate in the team, the establishment of corporate culture as well as own efforts to support and develop corporate culture (among the factors of cognitive SC).