Product Labeling and Sociocultural Values of Nigerian Consumers

被引：0
|
作者：
Omotosho, Babatunde Joshua [1 ]
机构：
[1] Univ Ado Ekiti, Dept Sociol, Fac Social Sci, Ado Ekiti, Ekiti State, Nigeria
来源：
AFRICAN AND ASIAN STUDIES | 2011年 / 10卷 / 2-3期
关键词：
Product labels; Consumers; Culture; Information; Behaviour;
D O I：
10.1163/156921011X587004
中图分类号：
K9 [地理];
学科分类号：
0705 ;
摘要：
This paper examines the development of product labels in Nigeria. it highlights the successes and developments so far. The paper critically examines the approach adopted by labels giver especially in relation to Nigerian culture and traditions. This is because product labels in this country are still mostly communicated in foreign languages and without a proper consideration of the exiting norms, culture and values regarding communication while implementing labels on products. The paper therefore recommends ways by which the regulatory agencies can further achieve their aims and objectives from African perspective.
引用
收藏
页码：143 / 156
页数：14
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