Neuroeconomics: How neuroscience can inform economics

被引:770
|
作者
Camerer, C [1 ]
Loewenstein, G
Prelec, D
机构
[1] CALTECH, Pasadena, CA 91125 USA
[2] Carnegie Mellon Univ, Pittsburgh, PA 15213 USA
[3] MIT, Cambridge, MA 02139 USA
关键词
D O I
10.1257/0022051053737843
中图分类号
F [经济];
学科分类号
02 ;
摘要
Who knows what I want to do? Who knows what anyone wants to do? How can you be sure about something like that? Isn't it all a question of brain chemistry, signals going back and forth, electrical energy in the cortex? How do you know whether something is really what you want to do or just some kind of nerve impulse in the brain. Some minor little activity takes place somewhere in this unimportant place in one of the brain hemispheres and suddenly I want to go to Montana or I don't want to go to Montana. (White Noise, Don DeLillo).
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页码:9 / 64
页数:56
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