ON THE CREATIVE ESSENCE OF MAN IN THE CONTEXT OF AN IDENTITY CRISIS

The dynamics of social and cultural changes in the world requires from a man to have stable internal support, the basis for which is grounded in the concept of human identity. The study of the human identity problem requires an interdisciplinary approach due to the multidimensional essence of the identity concept. The deeper understand of the human essence is especially important nowdays when the prospect of posthuman future is seriously discussed. The philosophical aspect of identity includes ontological (human nature), cognitive (cognition and consciousness) and axiological (values, ethics) characteristics that are traditionally revealed in individual, social, and cultural (linguistic and cultural) dimensions. The paper discusses the formation and development of the identity concept, on the basis of the "self" concept study with the method of the historical and philosophical analysis. The causes of the modern identity crisis are revealed, as well as its attendant phenomena (plurality of identity, narratives, online-identity etc.). The authors justify the idea that the concept of creative identity can confront the concepts of disappearing subjectivity. The analysis of the ways to overcome the identity crisis through the development of the creative principle is carried out and the concept of the "creative identity dimension" is proposed as a result of the research. The study revealed that some approaches to the concept of identity reveal new phenomena associated with the characteristics of the cultural and linguistic environment, manifested as a plurality of identities (the phenomenon of "proteanism"). Reliance on purely external social interactions without internal (cognitive) development and without the formation of an individual (creative) identity dissolves individuality of a person in a variety of narratives and discourses. Concerning the phenomena mentioned above, the authors make the conclusion that the disclosure of the cultural and the creative dimension of identity allow to resolve the identified crisis phenomena and gain the authenticity of man's being. Creative activity and the creative act is free and spontaneous expression of the self-identity that transforms the productive process where the realization of a person's destiny is possible and the victory of creativity over chaos is achieved by the culture.