A cross-nation comparative study of mobile learning

被引：2
|
作者：
Zhang, Lihong [1 ]
Yang, Jiaqin [2 ]
Wei, June [3 ]
机构：
[1] Beijing Inst Technol, Sch Management & Econ, Beijing 100081, Peoples R China
[2] Georgia Coll & State Univ, Dept Management, Milledgeville, GA 31061 USA
[3] Univ W Florida, Coll Business, Pensacola, FL 32514 USA
来源：
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS | 2014年 / 12卷 / 05期
关键词：
mobile learning behaviour; influence factor; mobile communication; marketing strategy; SYSTEM; TECHNOLOGIES;
D O I：
10.1504/IJMC.2014.064592
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This paper describes a comparative study investigating the effectiveness and influence of college students on mobile learning behaviour between USA and China. The result of this study reveals that among the three aspects of mobile learning, Cognitive load, satisfaction and achievement, there exists a statistically significant difference between China and US college students, and the related influencing factors have demonstrated a meaningful and significant impact. Based on the results of this study, managerial insights and practical implications for marketing strategies in the mobile learning market are discussed and recommended along with the future research direction.
引用
收藏
页码：431 / 448
页数：18
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