THE EFFECT OF IMPROVISATION ON MARKET ORIENTATION: CASE STUDIES OF SMALL-MEDIUM SIZED FIRMS

被引：0

作者：

Johnson, Peter ^{[1
]}

机构：

[1] Pace Univ, New York, NY 10038 USA

来源：

PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：341 / 341

页数：1

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