Man in relation to the natural environment must show respect before the complexity and generosity of nature. Man must reconsider the primordiality of the natural environment. Our survival depends on our change, not on the environment. In the age of globalization, many of the rulers in highly developed countries are dealing with sovereign contempt, the environment can be present in the balance sheet of the company as represented by land, in its essential contribution through the low entropy represented by the natural potential of minerals, raw materials, but also in the uncounted goods: water, air, light, solar heat. As a rule, they are included in the favourable effects of the production and consumption processes. Given these conditionalities, in this paper we set out to present the influence of the globalization process on the natural environment from the perspective of value theory, knowing that the value-utility theory tried to replace the working time with a more adequate physical support but this theory failed to explain the differences in value for certain products.