Sub-Sector Analysis of Fruit Tree Nursery in Turkey

In this study, a sector analysis has been conducted to increase the competitiveness of the Turkish fruit nursery using the SWOT and Strategic Orientation Management (SOR) method and strategic aims and goals have been determined. It is an important power factor that exports of nursery plants tend to increase. However, the problems experienced in supplying certified sapling production materials are the weakest point of the industry. In addition, the increase in the number of new fruit plantations in recent years in countries that have the high market potential for export of saplings for Turkey and the increasing demand for world fruit saplings are significant opportunities for the sector. The expected increase in the demand for certificated saplings in the near future, protecting of the new varieties accepted in the world market and the high quality of the saplings in the competing countries are the most important threats for Turkey. A total of 7 strategic objectives, 17 targets, and 63 projects/activities were determined in the prepared strategic action plan. In case of the projects/activities defined in the Action Plan are taken into consideration by the stakeholders and cooperated with each other, it is possible that Turkey's fruit nursery sub-sector could reach the targets set for 2023 and its competitiveness would increase.