DETERMINANTS OF INFORMATION TECHNOLOGY ADOPTION IN PORTUGAL

There is an absence of empirical studies on information technology (IT) adoption decision in Portugal. This paper is based on a representative sample of 2626 Portuguese firms and it analyzes the determinants of web site and e-commerce adoption decisions using a technology-organization-environment (TOE) framework. The proposed statistical methodology advocates that the IT adoption decisions are taken sequentially, stage by stage. Findings also suggest that the relevant drivers of web site and e-commerce adoption are not necessarily the same. For web site adoption we found 8 drivers. For e-commerce we found 5 drivers. Explanations and implications are offered.