The impact of innovation strategy on relationship between dynamic R&D/Marketing involvement and product innovation performance

被引：0

作者：

Liu, Xinmei ^{[1
]}

Zhang, Yongsheng ^{[1
]}

Zhang, Ruoyong ^{[1
]}

机构：

[1] Xian Jiaotong Univ, Sch Management, Xian 710049, Peoples R China

来源：

ISMOT'07: Proceedings of the Fifth International Symposium on Management of Technology, Vols 1 and 2: MANAGING TOTAL INNOVATION AND OPEN INNOVATION IN THE 21ST CENTURY | 2007年

关键词：

product innovation strategy; R&D/Marketing involvement; dynamic interface management; innovation performance;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This study aims to examine the effect of the innovation strategy orientation in relationship between the level of R&D/Marketing involvement in different stages of product innovation process and the product innovation performance. Following an empirical framework, a survey research has been developed. Using survey data collected from 156 China's manufacturing enterprise; we demonstrate that the positive relationship between the level of dynamic. R&D/market involvement and the product innovation performance is moderated by product innovation strategy orientation. Theoretical and managerial implications are discussed.

引用

页码：197 / 201

页数：5

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