Deciding to Help: Effects of Risk and Crisis Communication

This study aimed to gain insight into the (combined) effects of risk and crisis communication on adequate behaviour during a crisis situation. In addition, it adds to the existing literature by examining the effects of risk and crisis communication on psychological factors that are involved in decision-making during a crisis. This study, utilizing a virtual environment, was a 3 (risk communication: risk information vs. risk information with course of action vs. control)x2 (crisis communication: with recommended behaviours vs. without recommended behaviours) between subjects design. Both risk and crisis communication supported adequate behaviour in a crisis situation. In addition, through risk communication, participants had less affective reactions. Theoretical and practical implications are discussed.