Study on the Packing Design of Tourism Product of Intangible Cultural Heritage Based on Hui'an Women's Dress

The aim is to design the package which is featured by regional culture, to inherit and develop the intangible cultural heritage of traditional costume culture and design the package of folk tourism products in the perspective of marine culture; The methods contain the choice of the structural model, the pattern, the color and the environmental protection material based on the packaging design of the tourism products with the theme of Hui'an women's garment. Also, the methods include the research of the additional function and value enhancement that aim to transmit the messages of Hui'an women's garment culture in all respects; The conclusion is that with the continuous development of modern tourism and the gradually establishment of "The Belt and Road ", to individuate the packaging design of tourism product by the regional culture is one of the most important ways to inherit the intangible cultural heritage "Hui'an woman garment.