On the Tactics of Information Marketing Strategy in University Libraries

被引：0

作者：

Wang, Xiaoqing ^{[1
]}

Zhou, Xiuhui ^{[1
]}

机构：

[1] Tianjin Polytech Univ, Tianjin, Peoples R China

来源：

PROCEEDINGS OF THE 2010 INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND SCIENTIFIC MANAGEMENT, VOLS 1-2 | 2010年

关键词：

the university library; Information marketing; tactics of marketing;

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

Owing to the information science highly developed, the information marketing will certainly become an important content of the university libraries in the days to come. This article makes an analysis of advantage the competition of information marketing, and sets forth four tactics, such as tactics of information products; tactics of information pricing, tactics of information promotion, and tactics of information channels.

引用

页码：443 / 445

页数：3