Non-western contexts: The invisible half

被引：45

作者：

Jafari, Aliakbar ^{[1
]}

Firat, Fuat ^{[2
]}

Suerdem, Ahmet ^{[3
]}

Askegaard, Soren ^{[4
]}

Dalli, Daniele ^{[5
]}

机构：

[1] Univ Strathclyde, Sch Business, Glasgow G4 0RQ, Lanark, Scotland

[2] Univ Texas Pan Amer, Edinburg, TX 78541 USA

[3] Istanbul Bilgi Univ, Istanbul, Turkey

[4] Univ So Denmark, Odense, Denmark

[5] Univ Pisa, I-56100 Pisa, Italy

来源：

MARKETING THEORY | 2012年 / 12卷 / 01期

关键词：

CONSUMER RESEARCH; ACTIVISM;

D O I：

10.1177/1470593111424183

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：3 / 12

页数：10

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