Response to:: "The Journal of Business-to-Business Marketing Comes of Age"

被引：3

作者：

Honeycutt, Earl D., Jr. ^{[1
]}

Thelen, Shawn T. ^{[2
]}

机构：

[1] Elon Univ, Love Sch Business, Elon, NC 27244 USA

[2] Hofstra Univ, Zarb Sch Business, New York, NY USA

来源：

JOURNAL OF BUSINESS-TO-BUSINESS MARKETING | 2008年 / 15卷 / 02期

关键词：

content analysis; journal self-evaluation; business marketing;

D O I：

10.1080/15470620802024905

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The Journal of Business-to-Business Marketing (JBBM) has been in existence for thirteen years. This article reflects upon the original article, written by Lichetenthal, Mummalaneni, and Wilson, that conducts a self-examination of the journal's first years of operation. In response, we raise questions about the original article, take an alternative look at the summary of articles presented, and offer our appraisal of future JBBM operations.

引用

页码：198 / 203

页数：6

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