A preliminary research on co-marketing of regional tourism

The cooperation of regional tourism is the symbol of Chinese domestic tourism going towards maturity from primary stage of extensive management pattern. Currently, various regional tourism cooperative agreements have already been signed in the most areas of China and the regional competition becomes intense and severe. In this case, regional cooperation seems more important than ever before. Nowadays, great importance has been attached to the cooperation between region's tout-ism general planning, tourism infrastructure construction and the large-scale group of regional tourism. From my points of view, we should pay more attention to the issue of regional tourism marketing. Through co-marketing of regional tourism, we can enhance the competitive capability of the regional tourism and put regional tourism in an invincible position in the rigorous competition. Based on the concept of co-marketing, this article has analyzed the foundational condition of adopting the co-marketing strategy in regional tourism and pointed out the approach of realizing co-marketing strategy of regional tourism.