The visual rhetoric of the aerial view: From surveillance to resistance

We live in a world increasingly photographed from satellites, planes, and drones. Many scholars have viewed aerial imagery through a dystopian lens, largely due to its use by the state and its legacy of military applications. While problematic uses of aerial images persist, this paper theorizes rhetorical potentialities of aerial imagery. We posit how aerial imagery creates these potentialities through strategies related to questions of visibility, scale, and aesthetics. Using case studies that illuminate these strategies, we demonstrate how they can be used to resist state and corporate interests, constitute new social movements, and invite contemplation of otherwise repellent political subject matter. Ultimately, we argue that with increased technological access and the ability to reconfigure norms of expertise, the aerial view presents both opportunities for civic engagement and counter-hegemonic potential.