Research on Value Evaluation of E-commerce Business Model

The study of business models is an important topic for entrepreneurship and organizational purpose because business models affect firms' possibilities for value creation and value capture. The present study leaves a gap to be bridged, and the gap reveals a critically important research problem to be resolved, that is, how to visualize these transaction activities and calculate revenue respectively. This paper, therefore, adopts e3 model for investigations of E-commerce enterprise value generating in the process, and can be used to select or optimize value activities that advance both research and practice in the field of E-commerce enterprises. The result indicates that: Profitability sheet is able to capture customers' behaviors, which gives them insights to better understanding online customers' experiences and expectations, and make reasonable decisions. This model illustrates the main activities of business model and exploits the ways to optimize value activities. This modeling approach provides pro-activities way to actually experiment with alternative business models, by making enterprise to simulate various possibilities before committing to specific investments in reality. (C) 2015 The Authors. Published by Elsevier B.V.