Analysis on the Farmers' Satisfaction and Influencing Factors of Agricultural Extension Service Based on the Survey Data of Eighth Division of China

Based on the perspective of farmers, the paper designs questionnaire combined with the actual situation to obtain the field investigation data, which uses binary logistic model to analyze influencing factors of farmers' service satisfaction. Results show that farmers' satisfaction of extension services is below average level. Farmers' age, educational level, annual family income and service attitude of extension staff are positively related to farmers' satisfaction of extension services. The family cultivated area and agricultural service charges are negatively related to farmers' satisfaction of extension services. Finally, according to the results of empirical study, we discuss how the model and findings promote understanding of how, and under what circumstances, farmers' service satisfaction may be influenced on agricultural extension services.