Consumers' perceptions of silk clothing quality

被引：0

作者：

Ji, Xiaofen ^{[1
]}

Liu, Xiaofang ^{[1
]}

Wang, Jie ^{[1
]}

Cai, Liling ^{[1
]}

Ye, Hailian ^{[1
]}

机构：

[1] Zhejinag Sci Tech Univ, Coll Fas, Hangzhou 310018, Peoples R China

来源：

Sixth Wuhan International Conference on E-Business, Vols 1-4: MANAGEMENT CHALLENGES IN A GLOBAL WORLD | 2007年

关键词：

silk clothing; perceived quality; consumption;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Consumers perceptions of silk clothing quality had received few research attentions. This article was designed to search how consumers perceived silk clothing quality. Results suggested that: (1) Consumers perceived quality from 7 dimensions and they cared least about external cues. (2) Perceived quality varied with demographic informations. (3) Consumers could be classified into 4 types according to their perceived quality. (4) Reasons for not buying silk clothing.

引用

页码：2472 / 2478

页数：7

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