Mobile Commerce Usage in Malaysia Assessing Key Determinants

被引：0
|
作者：
Eze, Uchenna Cyril [1 ]
Ten, Mohd Aliff Ten Bin Mohd Yusof [1 ]
Poong, Yew-Siang [2 ]
机构：
[1] Multimedia Univ, Fac Business & Law, Melaka, Malaysia
[2] Multimedia Univ, Fac Informat Sci & Technol, Melaka, Malaysia
来源：
SOCIAL SCIENCE AND HUMANITY, PT ONE | 2011年 / 5卷
关键词：
mobile commerce; technology acceptance; Malaysia; behavioural intention; TECHNOLOGY ACCEPTANCE; TRUST; ORIENTATION; ADOPTION;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Despite the fact that there have been many researches done on mobile commerce abroad, there is much to explore and investigate in the case of Malaysia. The aim of this paper is to present findings on key determinants of mobile commerce usage in Malaysia. This study adopted quantitative approach and conducted survey among consumers Malaysia. This research shows that perceived ease of use, personal innovativeness, perceived trust, perceived cost, social influences and perceived usefulness are key determinants influencing consumers to adopt mobile-commerce. http://www.ipedr.com/vol5/no1/57-H00134.pdf
引用
收藏
页码：265 / +
页数：3
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