Why Older People Seek Health Information Online: A Qualitative Study

Despite the increasing number of older adults' growing need for health information, little is known about their motivation to seek online health information. This exploratory qualitative study was conducted to examine why older adults seek required health information through online sources. In this qualitative content analysis, we purposefully approached 19 older adults with age in the range between 60-75 (63.78 +/- 3.8 years) in Tabriz, Iran. Data were collected via individual, semi-structured face-to-face interviews at a place and time convenient to the study participants from October 2018 to September 2019. We evaluated the content of recorded data until saturation was reached, using MAXQDA 10 software. Subsequently, four central motivational themes were emerged including being self-reliant, achieving a healthier life, seeking reliable sources of health information, and accumulating health information. Older adults seek health information based on their needs and expectations to achieve optimal health status. Our findings provide valuable information for nurses and other health care providers to facilitate older adults' access to trusting and valid online health information. It further suggests that, with the consideration of COVID-19 pandemic, fact-checking skills of elderly in identifying and accessing credible information sources should be addressed in future health literacy interventions.