Innovative potential as a framework of innovative strategy for enterprise development

The article discusses enterprise innovative potential management as well as building innovation strategy of its development. Innovative potential is a measure that characterizes the company's ability to implement the processes of innovation. It is a basic criterion for determining the effectiveness and efficiency of the process of creating and using innovations [Fatkhutdinov, 2010]. Under modern competitive environment, few organizations are paying attention to the innovation potential management. Therefore, in connection with the transition of the Russian economy to an innovative way of development and a demand for innovations, a modern firm capacity to innovate allows it to be significantly ahead of its competitors. Innovation potential management allows to transform the organization's strengths in its effective competitive advantages. The transition of the economic entity on the rails of innovation development in itself determines the success in the competitive market. (C) 2015 Published by Elsevier B.V.