Impact of Oversea Chinese Tour Guides on Experience Quality of the Out Bound Tourists

The purpose of this paper is to survey the impact of oversea Chinese tour guides on outbound tourists' experiences. The method used in our study is to constructs a structural model based on the impact of oversea chinese tour guides on outbound tourists experience quality. Through an empirical study on the several influencing factors, such as language ability, professional knowledge, service attitude, service capacity, attractions and activeties etc, it was verified that the reception service of overseas Chinese tour guides has a significant impact on outbound tourists experience quality. Then, the authors make some recommendations on management of outbound tourism service quality based on the resuts of this study.