An Analysis of Influencing Factors and the Pattern Choice in Developing Tourism Real Estate in China

Tourism real estate is a kind of managerial industry, which combines tourism industry with real estate. Due to continuing high-speed of economic development, rise of people's living standard and changes of consumption concept and consumption modes, tourism real estate has a good future. At Present, tourism real estate in China has a growing tendency. Meanwhile, it also appears many problems. Therefore, it is very necessary and urgent to research development of tourism real estate in China. Firstly, the paper discusses the basic concept of tourist real estate, analyzes the conformity relation between tourism industry and real estate. Secondly, it summarizes all kinds of factors that influence development of tourism real estate. Finally, connecting the four key elements together; it systematically constructs the model of route choice of tourism real estate enterprises. There are two innovations: firstly, it summarizes five main factors that influence the development of tourism real estate; Secondly, it puts forward the model of route choice of tourism real estate enterprises, which can provide a new tool to instruct tourism real estate choosing proper development strategy.