BRAND POST CHARACTERISTICS AND POPULARITY: A STUDY OF FACEBOOK BRAND PAGES OF FOOD AND BEVERAGE COMPANIES

被引：0
|
作者：
Petrakis, Manolis [1 ]
Melanthiou, Yioula [1 ]
Papasolomou, Ioanna [1 ]
Dekoulou, Evi [1 ]
机构：
[1] Univ Nicosia, Nicosia, Cyprus
来源：
BUSINESS MANAGEMENT THEORIES AND PRACTICES IN A DYNAMIC COMPETITIVE ENVIRONMENT | 2019年
关键词：
Social media optimization; Facebook Brand page; Brand post popularity; Consumer Engagement; Like; Comment; Share; Content marketing;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1783 / 1783
页数：1
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