Social Engineering Design for Food Security Study on Apple Farming in Kota Batu, East Java']Java

The aim of this research was to explore the problem of apple farmers sustainability for food security and to test the design of social engineering to strengthen the food security of Apple's farmer in Malang. Kartono's Identity theory is being used in this research, which stated that identity is always negotiable in the human interaction. The location of this research is located in Kota Batu, East Java. The method used in this research is participatory action research. The instrument that are being tested was the design of social engineering precek 01.0816. Data are being collected through interview, observation and literature review. The sampling technique used in this research is snowball sampling. The aim of social engineering in this research to strengthen the food security through Apple's farmer's sustainability. The results explained that apple crisis in Kota Batu is caused by external and internal factors. External factors include the transfer of land that has not been planted by apples, while the internal factor is the dissolution of regeneration of apple farmers and the shift of work orientation among apple farmers. Thus, social engineering functional identity for food security of apple farmers became one of the efforts to maintain the existence of apple farmers in Kota Batu.