An Attention-Based View of Internet Business Platform Service Value

An attention framework model of Internet business platform service value is put forward focusing on the attention of platform decision-makers, service users and related third-parties. Three critical principles of Attention-Based View (ABV) are discussed, principle of attention focus is applied to the pricing decisions for platform service, principle of attention distribution is applied to the pricing mechanism design for platform user communities, and principle of situated attention is applied to the value measurement of structured attention for the third-parties. Several famous practices of Internet business platform service in China are briefly introduced at last. This paper develops the ABV theory of value management decisions for Internet business platform service.