Liking for positive words and icons moderates the association between implicit and explicit self-esteem

Whereas explicit self-esteem (ESE) refers to a conscious self-evaluation, implicit self-esteem (ISE) refers to non-conscious self-evaluation. Presumably, ISE and ESE are based on different mental processes the experiential system and the rational system, respectively (Epstein, 1994) as well as different experiences (DeHart, Pelham, & Tennen, 2006). Two studies showed that participants who more strongly preferred positive icons and positive words showed a stronger association between ISE and ESE, presumably because they are highly willing to trust their intuitions. Because the major motive of the experiential system is the hedonic principle pursuing positive affect and avoiding negative affect (Epstein, 2010). we argue that people's reactions to unambiguously positive stimuli should reflect their reliance on their intuition. In addition, we suggest that a better understanding of intuitiveness may yield important insights into the nature of ISE and ESE. (C) 2011 Elsevier Inc. All rights reserved.