MARKETING AND SOCIO-PSYCHOLOGICAL FACTORS INFLUENCING CONSUMPTION BAKERY PRODUCT IN THAILAND

被引：0

作者：

Thanapotivirat, Pornnapa ^{[1
]}

Jithpakdeepornrat, Tharnupat ^{[1
]}

机构：

[1] Rajamangala Univ Technol Thanayaburi, Pathum Thani, Thailand

来源：

STUDIES IN BUSINESS AND ECONOMICS | 2022年 / 17卷 / 01期

关键词：

bakery; marketing; consumption; socio-psychogical; FOOD;

D O I：

10.2478/sbe-2022-0017

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The aim of research was to study consumer buying behavior for bakery products in Thailand and to investigated the effect of marketing and socio-psychogical factor on the consumption bakery product in Thailand. Population of the research was the consumer who consume the barkery within 400 samples. The researchers obtained questionaire in Pathumwan District, Sathorn District, Silom District, Bang Rak District, which is an economic district and has a variety of snack shops and bakery shops. The data analyze was applied by percentage, mean, and standard deviation. To test the research hypotheses, Multiple Regression statistics was used. The results showed that marketing and socio-psychogical factor influenced consumer behaviors for bakery products in Thailand within significant at the 0.05 level.

引用

页码：256 / 271

页数：16

共 50 条

[1] SOCIO-PSYCHOLOGICAL FACTORS OF CONSUMPTION BEHAVIOR
Ovchar, O. V.
[J]. SCIENCE AND EDUCATION, 2014, (09): : 159 - +
[2] Marketing and Socio-psychological Factors Influencing Organic Food Purchase and Post-Purchase Outcomes
Chauke, Difference Xitshembhiso
Duh, Helen Inseng
[J]. JOURNAL OF FOOD PRODUCTS MARKETING, 2019, : 896 - 920
[3] SOCIO-PSYCHOLOGICAL FACTORS IN PRODUCTIVITY
BALDAMUS, W
[J]. NATURE, 1950, 166 (4224) : 638 - 639
[4] Socio-Psychological Factors in Productivity
Marriott, R.
[J]. OCCUPATIONAL PSYCHOLOGY, 1951, 25 (01): : 15 - 24
[5] SOCIO-PSYCHOLOGICAL FACTORS DETERMINING CORRUPTION
Romanova, Kira S.
[J]. AKTUAL'NYYE VOPROSY NAUCHNOGO OBESPECHENIYA GOSUDARSTVENNOY POLITIKI ROSSIYSKOY FEDERATSII V BOR'BE S KORRUPTSIYEY, 2016, : 263 - 276
[6] TRAFFIC ACCIDENTS A PRODUCT OF SOCIO-PSYCHOLOGICAL CONDITIONS
Ross, Harold
[J]. SOCIAL FORCES, 1940, 18 (04) : 569 - 576
[7] Socio-psychological factors of ethnic intolerance
Lebedeva, N
Tatarko, A
[J]. INTERNATIONAL JOURNAL OF PSYCHOLOGY, 2004, 39 (5-6) : 288 - 288
[8] Socio-psychological factors of delinquency in adolescence
Belyaeva, O. A.
Bugaichuk, T. V.
Tsymbalyuk, A. E.
Yuferova, M. A.
Bardyshevskaya, M. K.
[J]. VOPROSY PSIKHOLOGII, 2022, 68 (06) : 3 - +
[9] Socio-psychological factors influencing intent to adopt conservation practices in the Minnesota River Basin
Lang, Zhengxin
Rabotyagov, Sergey
[J]. JOURNAL OF ENVIRONMENTAL MANAGEMENT, 2022, 307
[10] Unemployment as a stressor: Role of socio-psychological factors
Chakrapani, C
[J]. INDIAN JOURNAL OF SOCIAL WORK, 1996, 57 (04): : 578 - 590

← 1 2 3 4 5 →