Why Every Project Needs a Brand (and How to Create One)

被引：0
|
作者：
Brown, Karen A. [1 ]
Ettenson, Richard [1 ]
Hyer, Nancy Lea [2 ]
机构：
[1] Thunderbird Sch Global Management, Glendale, AZ USA
[2] Vanderbilt Univ, Owen Grad Sch Management, Nashville, TN USA
来源：
MIT SLOAN MANAGEMENT REVIEW | 2011年 / 52卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：61 / 68
页数：8
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