CONSUMERS PERCEPTION OF CRM AND E-COMMERCE

被引：0

作者：

Stanisic, Nenad ^{[1
]}

Stanisic, Jelena ^{[2
]}

机构：

[1] Hrvatskesume Ltd, Osijek, Croatia

[2] Osimpex Ltd, Osijek, Croatia

来源：

INTERDISCIPLINARY MANAGEMENT RESEARCH X | 2014年 / 10卷

关键词：

e-Commerce; CRM; management; ICT; marketing;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

It is a fact that the Republic of Croatia, due to objective as well as subjective reasons, has a permanently lower rate of development compared to the countries that lead the global economy. Therefore it would be beneficial to conduct a research to determine a current level of acceptance of e-Commerce among the consumers in Croatia, as well as their willingness to paticipate in the CRM systems and their understanding of CMR principles and benefits which they could have by implementation of such systems in e-Commerce. Such research may be used as the cornerstone for building an e-Commerce in the Republic of Croatia similar to the e-Commerces based on the CMR potentials already existing in the well-developed global markets,.

引用

页码：342 / 357

页数：16

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