Influencing Factors and Mechanism of Urban Community Tourism Development: A Case Study of Beijing

Urban community tourism (UCT) is a tourism product that promotes the sustainable development of urban communities. This paper constructs an index system of the influencing factors of UCT development (UCTD), which includes five secondary and 15 tertiary indicators. The weights of the indicators are calculated through expert consultation and questionnaire surveys. Based on the index system, this paper empirically evaluates five typical urban tourism communities in Beijing (i.e., Nanluoguxiang, Shichahai, Dashilan, 798 Art District, and Sanlitun) using expert scoring and online comments. We further analyze the impact mechanism of UCTD qualitatively. The findings show that among the secondary indicators, cultural atmosphere and built environment have higher weights than location conditions, specialty shops, and community participation. Among all the tertiary indicators, eight of them (i.e., cultural themes, ornamental value, frequency of cultural activities, store longevity and popularity, cultural institutions, abundance of distinctive buildings, scenic integrity, and community managers' willingness to support UCTD) account for 80% of the total weight. In terms of the impact mechanism, 15 factors further affect UCTD through demand for authentic travel experiences, reachability perception, travel shopping demand, and stakeholder coordination.