ECOLOGIZATION OF BUSINESS AS INNOVATION TREND OF POST-INDUSTRIAL ECONOMY

During the current post-industrial period of social development, predictions about the future of humanity are generalized. Typical features of the period are computerization of the society, increase in an education level, innovations based on engineering and scientific achievements. Until now, theories aiming to solve the issue of social development has been dealing with separate aspects of the issue. A theory of production and consumption has been dominant for a long time. The article analyzes nature-oriented approaches existing in the state-planned and market economies. The theory of nature transformation and research of the Siberian school on territorial and industrial units are also analyzed. The authors study greening processes in the industrial and post-industrial societies, suggest solutions to the issue of business-environment relations. Methods for developing a balanced approach to economic, social and ecological problems through the innovation system of business ecologization are discussed. They are based on the social responsibility of companies rather than on competitive advantages of environmentally-oriented businesses. The concept of human centricity is introduced. (c) 2018 Published by Future Academy www.FutureAcademy.org.UK