Performing Arts Entrepreneurship: Toward a Research Agenda

Starting from the position that performing arts entrepreneurship (PAE) deserves its own theoretical treatment in the literature, this article addresses fundamental questions within that subfield. The first step is to define PAE, necessarily incorporating the related concepts of oThe Performing Arts Event Cycleo and the oPerforming Arts Value Chain.o The question of why PAE takes place explores the motivations of performing arts entrepreneurs, looking beyond the traditional profit motive. Where PAE occurs is the next question, taking into account audiences, financial resources, available performance venues, and artistic inputs. The final two questions have to do with the timing of PAE, as well as who engages in this activity. Relevance to existing and future research is discussed, as are implications for practice.