INTANGIBLE ASSETS AS STRATEGIC RESOURCES OF THE KNOWLEDGE BASED ORGANIZATION

Knowledge as a strategic resource for the economic activity (entrepreneurial resource) has gained major importance in the current society. The study attempts to define and expose the main dimensions of a knowledge-based organization or, in a wider acceptance, based on intangible assets, according to the international practice and literature; at the same time, the study emphasizes the perspective of this concept for the economic environment. The main conclusion of the study is that the economic entities which value knowledge as a strategic resource are best suited to reach success, efficiency or a competitive advantage in the current globally connected economic environment. As a result, the volume and, more importantly, the quality of the investments in intangible assets have a direct impact on the performance of an economic entity.