DEMAND FACTORS OF THE CHINESE AGRI-FOOD INDUSTRY DEVELOPMENT

The aim of the article is to present the demand factors for the development of the Chinese agri-food industry and to outline the directions of this sector's development in accordance with the assumptions of government policy implemented under the 13th Five Year Plan of Economic Development of China. The starting point for the undertaken analyzes is the assessment of the current state of the economy of China and the presentation of the directions of changes in the Chinese consumption model. The focus was put on the development potential of the Chinese agri-food sector, in the face of changes taking place in China. The impact of changes in the demand for agricultural and food products, on the level and structure of production as well as on the directions of the agri-food sector have been analyzed. In particular, the directions of expansion of Chinese enterprises, mainly expressed in the intensification of trade with other countries were presented. The article is based on the analysis of data obtained from reports of specialist research institutes and consulting agencies, as well as other secondary sources of information.