Tourism and cultural revival

Cultural change is a recurrent concern in tourism anthropology studies. Host societies frequently remodel their culture following the creation of a tourist resort. But, that does not necessarily imply art acculturating process, since what actually takes place is pragmatic cultural Production work in response to the touristic demands that offer consolidated economic alternatives and livelihood. As for the Pataxo Indians of Porto Seguro of Brazil, they have sponsored a "cultural revival" process. In other words, they have generated the traditions that start being exhibited commercially in arenas where the prospect of emergent ethnic tourism is perceived. (C) 2002 Elsevier Science Ltd. All rights reserved.